Chicago, IL · 3-location ortho group
Lakeview Orthodontics
Cut front-desk overflow costs 71% while doubling after-hours bookings.
"We replaced two contract receptionists and got better coverage. The math wasn’t even close."
— James Patel, COO
−71%
Front-desk overflow cost
+103%
After-hours bookings
0 sec
Average hold time
11.2x
Year-1 ROI
The Challenge
- •3 locations sharing a phone tree with 4-minute average hold times.
- •$3,800/month spent on overflow contract receptionists during peak.
- •Consultations missed because calls couldn’t be routed fast enough.
The Wavez Solution
- Wavez deployed across all 3 locations with smart routing.
- Replaced overflow contracts.
- Integrated with their custom CRM via webhook.
"Hold times went from 4 minutes to zero. We added a consultation funnel from 7pm–10pm that didn’t exist before. Wavez paid for itself in the first 6 weeks."
— James Patel, COO — Lakeview Orthodontics